Beginning with the primary elections and continuing today, campaign strategies for the 2008 Presidential Race have been generated to take full advantage of the Internet’s far-reaching and networking capabilities. In addition to already sporting robust and inclusive campaign websites, the candidates have also established official profiles on popular user-maintained sites such as Facebook, MySpace, and YouTube to further extend their reach (and revenue stream). McCain’s MySpace Interrupted by My McCainSpace and Obama’s Online Surge: ‘Booking, ‘Tubing, and Tweeting for Your Support present deconstructions of websites related to the candidates’ online efforts.

Building a Better America (Two Plans) offers a branding comparison of the two remaining campaigns as told by abstractions of their Internet favicons (which are the tiny 16-by-16 pixel logos found in the address bar of an internet browser). Here, each pixel of the favicon has retained its original color while being extruded upward to a height based on that color’s luminance. The contrast between the resulting structures offers an opportunity to reflect on the differences between the candidates themselves, their ideals, and how their respective campaigns are perceived.